At Stroyne Financial, we believe that no single advisor can be an expert in every aspect of your financial life. That’s why we use a collaborative, team-based approach—bringing together specialists in financial planning, investment management, tax strategy, and estate considerations to create a comprehensive plan tailored to you.

Our team works closely with each other—and with trusted outside professionals such as accountants and attorneys—to ensure every detail of your financial strategy is aligned. This integrated approach means your plan is not only personalized, but also cohesive, coordinated, and designed to adapt as your life evolves.

With Stroyne Financial, you gain more than an advisor—you gain a team committed to your success, your goals, and your peace of mind.

  • A smiling African American woman with curly hair wearing glasses, hoop earrings, layered necklaces, and a striped blouse.

    William Stroyne

    President

    Bill@stroynefinancial.com

    Bill is the Founder and President of Stroyne Financial and has been serving clients as an Independent Fiduciary Advisor since founding the firm in 1987. He specializes in retirement income distribution, wealth management, and estate planning, working closely with individuals and families to help them make informed, confident financial decisions before and throughout retirement.

    Bill began his career as a Retirement Benefits Consultant with a local pension administration firm, where he earned his securities licenses and developed a lifelong passion for retirement planning. Guided by an entrepreneurial mindset and a commitment to doing what is right for clients, he established Stroyne Financial with a clear mission: to help clients organize, protect, and grow their wealth through thoughtful planning and disciplined investment management.

    Over the course of his career, Bill has built a loyal client base through personalized service, long-term relationships, and a reputation for consistency and accountability. His experience and dedication have been recognized repeatedly, including being named a Five-Star Wealth Manager for over ten consecutive years.

    Known for his steady, client-first approach, Bill believes effective financial advice should be practical, transparent, and tailored to each client’s goals and circumstances—not one-size-fits-all. He takes pride in helping clients simplify complex financial decisions and remain focused on long-term outcomes.

    Outside of the office, Bill is actively involved in the community and supports organizations such as Toys for Tots and the American Cancer Society. Raised in a musical family, he is a lifelong professional musician and enjoys playing bass guitar and managing his local dance band, The InTransit Band. A native of Pittsburgh, Bill lives in Wexford with his wife, Kim, and together they have two children, Zachary and Alyssa.

  • Man with curly dark hair, clear glasses, and a beard, wearing a black textured sweater, sitting indoors with a light-colored wall and plant in the background.

    Zachary Stroyne

    Vice President

    Zach@stroynefinancial.com

    Zach is the Vice President and Financial Advisor at Stroyne Financial. He joined the firm in 2020 and works closely with individuals, families, and business owners to help them make confident, well-informed financial decisions. A graduate of Penn State University, Zach brings a disciplined, analytical approach to financial planning and investment management.

    Since entering the industry, Zach has focused on building long-term client relationships grounded in transparency, strategy, and accountability. His approach emphasizes thoughtful planning, risk management, and aligning financial decisions with each client’s broader life goals.

    Known for being direct, accessible, and detail-oriented, Zach believes good financial advice should be clear, proactive, and tailored—not one-size-fits-all. He takes pride in helping clients simplify complex financial decisions and stay focused on what actually matters over the long run.

    As a Behavioral Financial Advisor ™, Zach takes a behavioral approach to financial advising, emphasizing how emotions and decision-making impact long-term results. He helps clients stay disciplined during market volatility, avoid common behavioral pitfalls, and remain focused on their long-term goals. Through clear communication and thoughtful planning, Zach helps clients make confident decisions and avoid costly emotional mistakes.

    Outside of the office, Zach enjoys staying active and competitive. He is an avid golfer and skier and values spending his free time outdoors, traveling, and with family and friends.

  • Older woman with short blonde hair and glasses smiling, wearing a red blazer over a black top outdoors with green trees in the background.

    Kathy Scherle

    Director of Client & Office Operations

    Kathy@stroynefinancial.com

    Kathy has been with Stroyne Financial since its founding in 1987, supporting her brother, Bill, and helping to build the firm from the ground up. As Director of Client & Office Operations, she combines organization, attention to detail, and genuine care to ensure clients receive efficient and thoughtful service. A proud mother of four and grandmother of twelve, Kathy enjoys spending her free time with family and cheering on her grandchildren at their many activities.